Parents from across the Bradford district came out in force to celebrate World Breastfeeding Week 2022 at an event in Centenary Square on Tuesday 2 August.

New mums heard breastfeeding advice and support firsthand from NHS and volunteer services experts.  Free cupcakes were also provided by Cake’Ole Bradford to parents coming along to the well-attended event.

The aim of bringing everyone together was to raise awareness of how important breastfeeding is for both mum and baby, and to ‘make breastfeeding everyone’s business’ so that new parents feel supported.

To help normalise feeding in public, there was a ‘Big Feed’ as part of the event to get as many mums breastfeeding at the same time as possible.

Jane Dickens, Strategic Breastfeeding Lead at the Care Trust for Bradford District said: “We know what a great impact breastfeeding has on both mum and baby, supporting their relationship and building the baby’s immune system. That is why as a district, we are making breastfeeding everyone’s business with events like these and raising awareness of the importance of supporting all new mums and parents.”

You can find out more about infant feeding services, including the peer support group Breastfeed Together by searching ‘feeding’ on the Better Lives, Health Futures website: https://www.betterliveshealthyfuturesbw.nhs.uk/.